AD CAMPAIGN EXAMPLES

Objective: To generate leads and drive inquiries for the newly developed self-storage facility in Arizona.

  • Target Audience:

    • Location: Mesa, AZ (radius around the facility’s location)
    • Demographics: Homeowners, renters, small business owners, students, etc.
    • Interests: Moving, real estate, home improvement, small business operations.
    • Retargeting: Users who have visited the website or interacted with previous posts.

  • Campaign Duration: 30 days

  • Ad Formats:

    • Carousel ads showcasing the facility, storage unit sizes, and pricing.
    • Video ad featuring a virtual tour of the self-storage facility.
    • Lead generation form ads for easy inquiries.

Metrics Overview

  1. Reach: 120,000 users (50-mile radius )

  3. Cost Metrics:
    • Total Spend: $2,500
    • Cost per Click (CPC): $1.04

* All the units were filled within 10 days (58 units filled, $180 average rent, for 6 month commitment)

  1. Top Performing Ad:

    • A carousel ad that highlighted the variety of unit sizes and featured a “Reserve Now” button, along with a 10% discount for early reservations.
    • Highest CTR: 5.2%
  2.  
    • Highest Converting Audience: Small business owners in Arizona showed the highest interest in storage solutions, accounting for 40% of leads.
  • Creative: Video ads performed exceptionally well, with a 15% higher engagement rate compared to static image ads.
  • Retargeting Success: Users who saw the ad at least twice and interacted with the lead form were 30% more likely to convert.


Campaign Metrics & Results

  1. Reach: 3.5 million users across Europe

    • Impressions: 7 million
    • Frequency: 2.5 (average times users saw the ad)

  2. Engagement:

    • Post Engagement: 12,852 likes, shares, and comments

  3. Lead Generation:

    • Conversion Rate: 7.5% of those who clicked the ad signed up for pre-sale

  4.  Sales Impact:

    • Ticket Sales: 75% of tour tickets sold within 2 weeks of launch

  5. Cost Metrics:

    • Total Ad Spend: $5,000
    • Cost per Click (CPC): $0.15
    • Cost per Lead: $1.33
    • Return on Ad Spend (ROAS): 5x (calculated from ticket sales and merch revenue)

Objective: Increase ticket sales, and fan engagement across Europe for an upcoming European tour.

RESULT: 90% SOLD OUT SHOWS 

Target Audience:

  • Primary Audience:
    • Age: 18-34
    • Location: EU cities that the tour is coming through
    • Interests: Music genres metal, rock, festivals, live concerts, streaming platforms (Spotify, Apple Music)
    • Behavior: Active music streamers, concert-goers, fans of similar artists
  • Retargeting Audience:
    • Previous website visitors and social media engagers
    • Email subscribers

Campaign Duration: 6 weeks (6 weeks pre-tour)

Ad Formats & Creatives

  1. Video Ad (Album Teaser)

    • Creative: A 30-second music video snippet featuring the lead single, with captivating visuals from the band’s tour rehearsals.
    • Headline: SONIC INVASION TOUR 
    • CTA “Buy Tickets”
    • Placement: Facebook and Instagram Stories, Reels, and Feed
    • Targeting: Broad reach targeting music lovers in European cities, aged 18-34

  2. Carousel Ad (Tour Dates & Merch)

    • Creative: A carousel of high-quality images showcasing the band’s tour dates, concert venues, and exclusive merch.
    • Headline: “Catch Us Live in Your City!”
    • CTA: “Get Your Tickets” or “Shop Merch”
    • Placement: Instagram and Facebook Feed
    • Targeting: Fans of similar artists, frequent concert attendees, retargeting those who engaged with previous content

  3. Instagram Story Poll Ad

    • Creative: An interactive poll asking fans to vote for their favorite song from the band’s new album, with a link to stream the album.
    • CTA: “Listen Now”
    • Placement: Instagram Stories
    • Targeting: Fans of the band, music streamers, and lookalike audiences based on past engagers.

  4. Lead Generation Ad (Exclusive Pre-Sale Tickets)

    • Creative: Offer early access to tickets with an email signup for fans who want exclusive pre-sale info.
    • Headline: “Get VIP Access to Our European Tour!”
    • CTA: “Sign Up Now”
    • Placement: Facebook and Instagram Feed
    • Targeting: Retargeting fans who interacted with previous posts, website visitors, and email subscribers.

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